Ot\u00e1zka, kterou jsem si v posledn\u00edch t\u00fddnech n\u011bkolikr\u00e1t polo\u017eil, zn\u011bla \u201eJak m\u00e1m v\u011b\u0159it p\u0159edvolebn\u00edm pr\u016fzkum\u016fm, kdy\u017e mi je\u0161t\u011b z \u017e\u00e1dn\u00e9 v\u00fdzkumn\u00e9 agentury nikdo nikdy nezavolal a nezeptal se m\u011b, komu to chci hodit?\u201c A to m\u00e1m u sebe trvale dva mobily, b\u011b\u017en\u00fd a krizov\u00fd, nav\u00edc si doma des\u00edtky let dr\u017e\u00edme pevnou linku. \u0160lendri\u00e1n!<\/p>\n\n\n\n
Ani mezi p\u0159\u00e1teli a kamar\u00e1dy nezn\u00e1m nikoho, komu by se ozval Kantar, CVVM, STEM, Median nebo aspo\u0148 n\u011bkdo ze soukrom\u00e9 agentury prost\u00e9ho miliard\u00e1\u0159e od vedle, bez nich\u017e si est\u00e9b\u00e1ck\u00fd oligarcha a arcilh\u00e1\u0159 ani neuprdne. Jsme dob\u0159\u00ed akor\u00e1t tak pro mobiln\u00ed oper\u00e1tory, dodavatele energi\u00ed, ty skute\u010dn\u00e9 i fale\u0161n\u00e9, \u010di pro dal\u0161\u00ed agenty s teplou vodou. Jednou do roka zavolaj\u00ed z firmy Vorwerk s ot\u00e1zkou, zda nechceme nov\u00fd vysava\u010d \u010di aspo\u0148 nov\u00e9 s\u00e1\u010dky. Odpov\u00edm jim, a\u0165 se ozvou odpoledne, a\u017e p\u0159ijde moje \u017eena z pr\u00e1ce. Pardon, p\u0159ed p\u00e1r lety jsem zvedl nezn\u00e1m\u00e9 \u010d\u00edslo a jak\u00e1si sle\u010dna m\u011b chrapl\u00e1\u010dkem Terezy Ramby zhypnotizovala, abych ji zodpov\u011bd\u011bl p\u00e1r ot\u00e1zek, t\u00fdkaj\u00edc\u00edch se rozhlasu. V dan\u00fd okam\u017eik mi nedo\u0161lo, \u017ee posledn\u00ed pravideln\u00e9 rozhlasov\u00e9 vys\u00edl\u00e1n\u00ed, kter\u00e9 jsem poslouchal spole\u010dn\u011b s otcem, byl po\u010d\u00e1tkem osmdes\u00e1tek Hlas Ameriky. Musel jsem potupn\u011b p\u0159iznat, \u017ee nev\u00edm, co to je r\u00e1dio.<\/p>\n\n\n\n
Zm\u00edn\u011bn\u00e9 agentury pou\u017e\u00edvaj\u00ed na z\u00edsk\u00e1v\u00e1n\u00ed dat r\u016fzn\u00e9 metodiky. T\u0159eba Kantar pou\u017e\u00edv\u00e1 metodu CATI, co\u017e je telefonick\u00e9 dotazov\u00e1n\u00ed pomoc\u00ed n\u00e1hodn\u00e9ho v\u00fdb\u011bru. Respondenty vyb\u00edr\u00e1 stroj, kter\u00fd \u010d\u00edsla generuje n\u00e1hodn\u011b. STEM si pom\u00e1h\u00e1 \u00fadaji z\u00a0\u010cesk\u00e9ho statistick\u00e9ho \u00fa\u0159adu. Zam\u011b\u0159uje se na vzd\u011bl\u00e1n\u00ed, v\u011bk, m\u00edsta pobytu. Vytvo\u0159\u00ed strukturu, do kter\u00e9 zasad\u00ed tis\u00edc dot\u00e1zan\u00fdch respondent\u016f. CVVM vyu\u017e\u00edv\u00e1 pro kv\u00f3tn\u00ed v\u00fdb\u011br data Sociologick\u00e9ho \u00fastavu Akademie v\u011bd \u010cR, pod kter\u00fd spad\u00e1. Kv\u00f3ty Medianu zas stav\u00ed na sociodemografick\u00e9m rozd\u011blen\u00ed spole\u010dnosti. Online dotazn\u00edky, telefonick\u00e9 hovory a r\u016fzn\u00e9 kv\u00f3ty. \u010cert se v tom vyznej a \u010dert tomu v\u011b\u0159. Metody, jak sb\u00edraj\u00ed data soukrom\u00e9 Babi\u0161ovy agentury, jsem se ve ve\u0159ejn\u00fdch zdroj\u00edch nedop\u00e1tral. Tipuji, \u017ee jejich zp\u016fsob stav\u00ed na IQ.<\/p>\n\n\n\n
Ob\u00e1v\u00e1m se, \u017ee tahle metoda v\u00fdb\u011bru respondent\u016f je ta spr\u00e1vn\u00e1.<\/p>\n\n\n\n
P.S. Jsem Pir\u00e1t. Tak u\u017e mi, sakra, n\u011bkdo zavolejte! Nechci dokola opakovat, \u017ee s\u00e1\u010dk\u016f do vysava\u010de m\u00e1me dost\u2026<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Ot\u00e1zka, kterou jsem si v posledn\u00edch t\u00fddnech n\u011bkolikr\u00e1t polo\u017eil, zn\u011bla \u201eJak m\u00e1m v\u011b\u0159it p\u0159edvolebn\u00edm pr\u016fzkum\u016fm, kdy\u017e mi je\u0161t\u011b z \u017e\u00e1dn\u00e9 v\u00fdzkumn\u00e9 agentury nikdo nikdy nezavolal a nezeptal se m\u011b, komu to chci hodit?\u201c A to m\u00e1m u sebe trvale dva mobily, b\u011b\u017en\u00fd a krizov\u00fd, nav\u00edc si doma des\u00edtky let dr\u017e\u00edme pevnou linku. \u0160lendri\u00e1n! Ani mezi p\u0159\u00e1teli a kamar\u00e1dy nezn\u00e1m nikoho, komu by se ozval Kantar, CVVM, STEM, Median nebo aspo\u0148 n\u011bkdo ze soukrom\u00e9 agentury prost\u00e9ho miliard\u00e1\u0159e od vedle, bez nich\u017e si est\u00e9b\u00e1ck\u00fd oligarcha a arcilh\u00e1\u0159 ani neuprdne. Jsme dob\u0159\u00ed akor\u00e1t tak pro mobiln\u00ed oper\u00e1tory, dodavatele energi\u00ed, ty skute\u010dn\u00e9 i fale\u0161n\u00e9, \u010di pro dal\u0161\u00ed agenty s teplou vodou. Jednou do roka zavolaj\u00ed z firmy Vorwerk s ot\u00e1zkou, zda nechceme nov\u00fd vysava\u010d \u010di aspo\u0148 nov\u00e9 s\u00e1\u010dky. Odpov\u00edm jim, a\u0165 se ozvou odpoledne, a\u017e p\u0159ijde moje \u017eena z pr\u00e1ce. Pardon, p\u0159ed p\u00e1r lety jsem zvedl nezn\u00e1m\u00e9 \u010d\u00edslo a jak\u00e1si sle\u010dna m\u011b chrapl\u00e1\u010dkem Terezy Ramby zhypnotizovala, abych ji zodpov\u011bd\u011bl p\u00e1r \u010c\u00edst v\u00edce………<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10890","post","type-post","status-publish","format-standard","hentry","category-nezarazene"],"_links":{"self":[{"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/posts\/10890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/comments?post=10890"}],"version-history":[{"count":5,"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/posts\/10890\/revisions"}],"predecessor-version":[{"id":10896,"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/posts\/10890\/revisions\/10896"}],"wp:attachment":[{"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/media?parent=10890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/categories?post=10890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.jablecno.cz\/index.php\/wp-json\/wp\/v2\/tags?post=10890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}